We started with our own website. And let’s be honest: it looked like every other site out there.
Static pages. A contact form nobody wanted to fill in. It was designed to collect data, not to actually serve the people who visited it.
And every time we looked at it, the same thought came up: this doesn’t feel good.
So we asked ourselves the obvious question:
If we dreaded using it, why wouldn’t our visitors?
That’s when everything shifted.
From frustration to conversation
Most websites put the entire burden on the visitor:
👉 Find the right page
👉 Fill out a form
👉 Wait
👉 Or chat with a bot that politely says, “I don’t understand” at the worst possible moment.
People don’t want to be qualified.
They want to be helped.
So we flipped the model.
What if visitors were greeted by someone who could actually talk back and do actions?
Not a prescriptive bot. Not another static page.
That’s how WebAgent was born.
What happened when we used it ourselves
The first time we added a WebAgent to our own site (Sally), the difference was immediate.
Visitors stayed longer.
Conversations started flowing.
Meetings were booked automatically. (Yes, she can do this all by herself )
And then the numbers hit us:
- 84% of conversations become meaningful
- 34% choose to talk through voice instead of typing
- 0% tricky questions get escalated
- 10% of meaningful conversations end in a booked meeting
Sally even closed more meetings in a day than our human sales team.
It showed us something simple but powerful:
When you make it easy for people to talk to you, they actually do.
What it looks like in the real world
🚀 Employer Branding
A candidate lands on your careers page. Instead of a wall of job posts and a lonely “Apply now” button, WebAgent welcomes them.
It answers questions about culture, values, and what life inside your company actually looks like. It shares content, recommends roles, and invites them to join your talent community.
Candidates feel connected before they ever hit “apply.”
🎯 Sales
A potential customer lands on your product page. Normally, they’d dig for information, compare tabs, or give up.
With WebAgent, they get a guide. It asks what they need, shares recommendations, offers pricing, and books a demo.
One partner saw drop-offs fall after using our WebAgent.
Because buyers don’t want to jump through hoops. They want support.
🗓️ Events
An attendee opens your event website. Instead of scrolling through PDFs or schedules, WebAgent becomes a personal concierge.
“Which sessions fit my interests?”
“Where’s the networking lounge?”
“Which exhibitors are relevant to me?”
At one event, our agent Frankie guided hundreds of attendees, and the feedback was unanimous: “It felt like having a personal assistant inside the event app.”
Better guidance for attendees. Less chaos for organizers.
Each story ends the same way: people walk away with clarity instead of frustration.
Why it matters
Websites that don’t talk back lose people.
Websites that do, keep them.
And the results go far beyond “better experience”:
✅ More candidates completing applications
✅ More customers moving forward in the sales cycle.
✅ More engaged event audiences
Behind the scenes, WebAgent plugs into the tools you already use.
It connects with your ATS, CRM, calendar, product data, event platform, and knowledge base so conversations automatically turn into actions:
👉 Candidate answers go straight into your ATS
👉 Sales conversations become CRM updates and booked demos
👉 Event questions update attendee profiles and recommended sessions
👉 Follow-ups, reminders, and data entry run automatically
Your team stays focused on people.
WebAgent handles the admin, the follow-up, and the process behind the scenes.
This is what human–AI collaboration looks like in practice: always-on engagement, accelerated decision-making, and happier candidates – without the extra headcount.
We didn’t build WebAgent as a product to sell.
We built it because we wanted to provide a better experience for our visitors.
And if your site feels like work for visitors, you already know the pain.
If your website feels like work, here’s what you can do
👉 We made WebAgent simple:
- Choose an agent type: Employer Branding, Sales, or Events.
- Customize the voice and branding.
- Connect it to your existing tools.
- Go live in weeks, not months.
You don’t need a transformation project. You need a better conversation.
The invitation
Our story started with our own elephant in the room.
That turned into a conversation.
Now it’s your turn.
Talk to Sally. Try Ivy. See what a digital worker can do when it’s truly on your side.
Because your visitors don’t just deserve better.
They expect it.
