Scotty AI at
PMW Unlocked 2026
Scotty AI Workshop area
3 - 4 March 2026
Business Design Centre, London
Scotty AI will join PMW Unlocked 2026 by Haymarket Media Group to show how marketing teams can scale personalisation without sacrificing efficiency. Over two days, we will demonstrate how agentic AI workers support real campaign workflows while delivering measurable return on investment (ROI).
Your Event Sidekick
Meet Locke, your official event guide!
Locke is our official AI companion for the PMW Unlocked, built by Scotty AI to make navigating the event effortless:
👉 Personalised exhibitor matches based on your interests
👉 Session recommendations based on your preferences
👉 A day 1–2 agenda created just for you
👉 Logistics Q&A: venue information, accessibility, registration & timings
Our sessions @ The workshop area
Demystifying AI in Marketing
The Scotty AI Workshop area is the place to see how agentic AI workers remove the trade-off between efficiency and personalisation in marketing. Across four sessions over two days, we demonstrate measurable ROI and guide attendees in building digital workers on the Scotty AI platform, seeing them operate in real time.
Keynote
The End of Compromise in Marketing
DAY 1
|
11:10 - 11:50
DAY 2
|
11:30 - 12:10
Jeroen van Roosmalen
Sales Director at Scotty AI
Marketing has always required trade-offs.
Speed or personalization.
Scale or relevance.
Automation or creativity.
Agentic AI removes those compromises.
In this strategic keynote, we explore how digital workers enable brands to run intelligent, conversational campaigns that operate at scale while remaining deeply personalized.
Drawing on real platform use cases, the session demonstrates how AI-driven campaigns:
👉 Increase engagement quality
👉 Capture richer zero-party data
👉 Reactivate dormant customers
👉 Improve operational efficiency
👉 Deliver measurable ROI
Interactive Build Session
Hands‑on Workshop: Build Your First AI Worker
DAY 1 / DAY 2
|
14:00 - 14:50
|
✅ Mobile required
Jeroen van Roosmalen
Sales Director at Scotty AI
This is not a presentation. It is a guided build experience. In this live lab session, attendees will design and configure a light version of a digital worker using the Scotty AI platform, directly from their mobile phones.
Participants will:
👉 Select a real marketing use case
👉 Design the engagement logic
👉 Configure an AI-powered interaction
👉 Test it live
The session provides practical exposure to agentic AI and demonstrates how organisations can deploy conversational automation quickly, without compromising.
Exclusive offer:
50% discount on full enterprise AI workshop programs booked post-event.
Meet our web-based AI agents
A 24/7 AI worker that engages & converts
Our web-based agents turn passive visitors into people who engage, convert, and feel supported.
Not a FAQ bot, an actual worker.
GUIDES VISITORS WITH PURPOSE
Slash your drop-off
DRIVES BUSINESS OUTCOMES
Multiply your qualified leads
MASSIVE COST / TIME SAVINGS
Eliminate your admin
IMPROVES EXPERIENCE
Delight your visitors
Ai Agent
Meet Sally, our Sales AI Agent
Sally, our Sales AI Agent is live 24/7, ready to walk you through what Scotty AI does, answer your marketing questions, and show you what it’s like to have an AI teammate by your side.
👉 Learn more about Scotty.
👉 Share your marketing needs.
👉 Roleplay real scenarios like lead intent qualifier, brand voice engine, market sentiment analyst...
ENTERPRISE AGENTIC INFRASTRUCTURE
Intelligent Marketing starts here.
Scotty is the agentic infrastructure built to automate complex, end-to-end processes. We provide the orchestration layer to build, run, and evolve your own AI workforce—safely, at scale, and without vendor lock-in.
📡
Multichannel strategy
Phone, SMS, and Email combined ensure no customer is missed and response rates climb.
💡
Scalable outreach
AI handles thousands of contacts without extra cost or agent fatigue.
🧑💻
Smart handover
AI manages routine scheduling & FAQs, while humans step in only for complex reschedules or exceptions.
📅
Timing
Personalised conversations delivered at the best response windows (e.g., evenings, mid-week) boost conversion.