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New Case Story | PostNL

Automating high-volume hiring
from 40,000+ applicants to 4,000+ hires

Automating high-volume hiring from 40,000+ applicants to 4,000+ hires

With 40,000+ people applying each year, PostNL needed to hire at scale, without compromising the candidate experience. Using AI-powered automation, we helped connect the right candidates to recruiters faster and reduce friction.

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INDUSTRY

Delivery

REGION

The Netherlands

INTEGRATIONS

SAP SuccessFactors + MSFT Outlook & Teams + WhatsApp

SCALE

40,000+ applications annually

Challenge

Manual screening is slow and resource-intensive

In high-volume hiring, your candidates are your future workforce. Manual screening slowed hiring, strained resources, and led to delays, inconsistent screening, and a poor candidate experience.

👎 Manual screening slows down high-volume hiring.

👎 Strong competition demands faster hiring.

👎 Candidate drop-off during pre-selection.

👎 Candidate ghosting and lost hires.

We had a high volume of applicants for the postal worker position, but not enough capacity to respond quickly. We quickly came to the conclusion: it's all about speed in the process, but we can't provide that quickly enough right now. That's why we wanted a digital recruiter. With the added bonus that it could also lead to cost savings.

Loes Quinten

Loes Quinten

(Former) HR Manager Transport Services

What PostNL needed

Speed: Contact candidates almost immediately, keeping them engaged.

Bonding: Quickly schedule interviews to maintain candidate interest.

Efficiency: Automate repetitive tasks, freeing up recruiters for in-depth interviews.

Cost-Effectiveness: Significantly reduce costs.

The solution

Meet Charlie.
The digital recruiter

Charlie is the AI recruiter powering PostNL’s high-volume hiring. More than automation, Charlie orchestrates conversations, screening, cross-selling, scheduling, candidate experience measurement, and system integrations - at scale, without bias, and without delays.

Instant reply

Charlie responds to applications within a minute, via WhatsApp or phone call. He handles the introductions and pre-screening chat instantly.

Rejection & Cross-sell

Charlie handles rejections, while proactively matching candidates to alternative roles, maximizing hiring efficiency.

Easy booking

Charlie checks recruiters calendars and the candidates availability, and books the interview automatically, keeping everything synced in SAP SuccessFactors.

Status updates & Follow-ups

Charlie delivers real-time visibility, enriches SAP SuccessFactors automatically, and drives personalised follow-ups, reducing drop-off and keeping hiring transparent.

Scotty AI orchestrator

💬 WhatsApp & phone conversations (voice & text)

⚡ Instant, human-like responses

🔀 Cross-sell candidates

📅 Interview scheduling & reminders

🌙 24/7 availability

🔗 Orchestrates ATS, tools & channels

🤝 Human handover when needed

Enterprise-grade orchestration. Candidate-grade experience.

The result

What this means for the business

91% candidate satisfaction

91% of candidates rated the experience 4 or 5 stars. Ghosting in the pre-selection stage dropped from 49% to 23%, with response times under one minute, even at massive scale.

73% lower recruitment costs

Recruitment costs dropped by 73% compared to pre-Charlie. On top of that, thousands in software costs were eliminated through automation.

Interviews scheduled within 4 hours

Time-to-interview dropped from 4 days to 4 hours. Instant responses, automated scheduling, and reminders eliminate delays and keep hiring moving.

375 recruiter hours saved per month

Coordination, follow-ups, and scheduling are automated, freeing teams to focus on their core work.

18% of candidates matched to alternative roles

Charlie successfully matched 18% of candidates to alternative roles, maximizing talent utilization.

In the news

What people are saying

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Ready to let Scotty do the work?

PostNL redefined their hiring journey. Let us show you how to automate your complexity and put your candidates first.

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