New Case Story | Hunkemöller
Reducing candidate drop-off
with mobile-first, AI-driven hiring
Reducing candidate drop-off with mobile-first, AI-driven hiring
When a customer feels the energy in a Hunkemöller store, they don't just shop, they want to join. We helped Hunkemöller orchestrate that moment into a fast, fair, and candidate-first hiring journey across 180+ stores.
Watch the journey
INDUSTRY
Retail
REGION
EU (10+ Countries)
INTEGRATIONS
Workday + WhatsApp + Outlook
SCALE
180+ Stores
Challenge
High-volume shouldn't mean low-touch
In retail, your candidates are your customers. Growing volumes, manual coordination, and rigid assessments made it harder to move fast, and harder to stay fair.
👎 Slow first replies create a poor candidate experience.
👎 Store teams losing floor time to administrative coordination.
👎 High turnover and mis-hire rates.
👎 Disconnection between application, assessment, and the HRIS.
We needed a hiring journey that respected candidates’ time and worked at the speed of our stores, without compromising fairness or quality. This change allows us to do that at scale.
Daphne Koning-Olde Dubbelink
Global Recruitment & Employer Branding Manager at Hunkemöller
The solution
Meet Bowy.
Your AI recruiter
Bowy is the "brain" that keeps Hunkemöller’s hiring moving. She doesn’t just automate steps; she connects conversations, assessments, calendars, and systems so hiring keeps moving, even when reality doesn’t follow the plan.
The moment someone applies, Bowy says hello on WhatsApp or via voice call. She handles the introductions and pre-screening chat instantly.
Candidates instantly see whether the role they applied for matches their competencies, through Equalture’s short, engaging game-based assessments.
Bowy checks store calendars and books the interview automatically. She even handles reschedules if plans change, keeping everything synced in Workday.
Scotty AI orchestrator
💬 WhatsApp conversations (voice & text)
⚡ Instant, human-like responses
📅 Interview scheduling, rescheduling & reminders
🌙 24/7 availability
🔗 Orchestrates ATS, tools & channels
🤝 Human handover when needed
Enterprise-grade orchestration. Candidate-grade experience.
The result
What this means for the business
Higher candidate journey completion rate
A journey candidates actually complete. Mobile-first conversations, timely follow-ups, and adaptive assessments that respect candidates’ time.
Faster time-to-hire
Go from application to an interview on the calendar in record time. Instant responses, automated scheduling, and reminders remove delays.
More time on the floor
Coordination, follow-ups, and scheduling are handled automatically, so teams can focus on customers.
Ready to let Scotty do the work?
Hunkemöller redefined their retail journey. Let us show you how to automate your complexity and put your candidates first.
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